Business Analytics - Oregon State MBA



Increasingly, businesses, nonprofits and other organizations are interested in better using available information in operational, tactical and strategic decision making. The combination of rapid growth of available data, both in organizations’ data stores and through third parties, and equally rapid development in software interoperability, data exchange mechanisms and data mining and visualization techniques, is allowing organizations to better extract and use the information value represented by those data stores. This trend of intense mining of available information has become known as data mining, business analytics, business intelligence or big data.


Graduates of the MBA in Business Analytics will be able to:

  • Integrate information technologies with data science methods to extract value from data sets
  • Think critically about the business implications, meaningfulness and applicability of observed data patterns and analytical inferences
  • Identify opportunities, needs and constraints for data analytics within organizational contexts
  • Select appropriate analytic tools for specific managerial issues
  • Compose data-analytic tools and concepts to create innovative data-analytic solutions
  • Demonstrate proficiency with several data-analytic tools
  • Communicate clearly and persuasively to audiences with various backgrounds
  • Provide leadership in analytics teams and projects


The Business Analytics option requires 60 credit-hours of coursework, including:

Core – 1

Business Analytics

15 Credits
BA 513

Business Legal Environment

3 Credits

Provides the essential legal foundation for business managers in companies operating in the U.S. Effective strategies for managers to prevent and resolve legal disputes will be stressed. Topics include legal issues related to corporate forms, creating and enforcing contracts, reducing exposure to tort liability and the role of employees as agents of a business.

BA 514

Operations Management

3 Credits

Provides a foundation for business managers in statistics and operations management. Emphasis on quantitative tools for sampling, interval estimation and hypothesis testing as well as operations management concepts for processes, quality systems, supply chain management, inventory management, resource planning, and sustainable lean systems.

PREREQS: College Algebra

BA 515

Managerial Decision Tools

3 Credits

Develop business management skills by learning the principles of managerial and financial accounting. Emphasis will be placed on understanding financial statements, cost analysis, and funding decisions. Focuses on integrating the theoretical framework of accounting and finance with the “hands on” technical skills needed to evaluate financial decisions within an organization.

PREREQS: College Algebra

BA 516

Creating Value in Exchange

3 Credits

A graduate-level survey course that provides a foundation for business managers in the concepts of marketing. The student will develop an understanding of marketing principles and an awareness of marketing challenges.

PREREQS: Microeconomics

BA 517

Markets and Valuation

3 Credits

Introduces students to the basic questions facing a financial manager and the tools a financial manager uses to find answers to these questions. Introduces the basic tools of finance and applications of financial theory in use today. Students will be introduced to legal, ethical, technology, and global issues facing a financial manager. The course is designed to enhance a student’s approach to financial decision making and emphasizes technical analysis and quantitative approaches to decision making.

PREREQS: BA 515 with a minimum grade of B- or higher.

Core – 2

Business Analytics

27 Credits
BA 528

Financial and Cost Analysis

3 Credits

Analysis of the balance sheet and income statement to determine profitability, risk, and rate of return; preparation of pro forma financial statements; cost measurement for products, projects, jobs, customers, and markets; strategic cost decision making for pricing and resource allocation.

BA 540

Corporate Finance

3 Credits

Emphasizes analytical tools to measure and manage firm value, through corporate strategies such as mergers and acquisitions, leveraged buyouts, international expansion, and new venture development.

BA 550

Organization Leadership and Management

3 Credits

Organization-wide implementation issues driven by change. Provides a balanced view of the structural and human sides of organization design.

BA 555

Practical Business Analysis

3 Credits

Advanced survey of quantitative business methods useful for aiding management decisions. Topics include a review of basic statistics, mathematical programming, business simulation, statistical process control, advanced regression analysis and forecasting.

BA 561

Supply Chain Management

3 Credits

Covers tools and concepts needed to manage the entire supply chain effectively. Topics include negotiation, purchasing, logistics operations, and applying e-business tools. Emphasis on creating integrated supply chains.

BA 569

Advanced Strategic Management

3 Credits

Advanced integrative case-based course on the process of systematically developing and managing firm strategies. Topics are covered from a general management perspective and include setting corporate goals and objectives, analyzing external competitive environments, understanding business models, identifying strategy options, and designing appropriate organization systems and structure for implementation of plans. International and e-business issues are integrated throughout.

BA 572

Advanced Information Systems

3 Credits

The development, implementation and management of information technology applications will be addressed. Topics will address the development and application of technology to support linkages within the organization and outside the organization. Projects will be assigned to illustrate the topics.

BA 590

Marketing Management

3 Credits

Provides students with an understanding of how a market-orientation can help firms to profitably deliver value to their targeted customers. Through a combination of lectures, in-class exercises, and case discussions, students will learn how to analyze complex marketing challenges, and make strategic decisions based on established marketing management principles.

MGMT 559

Managing Ethics and Corporate Social Responsibility

3 Credits

Introduces students to contemporary issues managers face making ethical and socially-responsible decisions in an increasingly competitive, transparent, and global environment. Practical examples and cases, as well as contemporary behavioral ethics research and theory are incorporated throughout the course.

Business Analytics Coursework

15 Credits
BANA 560

Data Analytics for Competitive Advantage

3 Credits

Case studies, hands-on data analysis experience, and a class project will introduce basic concepts of data analytics, sketch the lifecycle of a data analytics project, and connect analytics to business consequences. Students will use representative analytic tools to support decision making.

BANA 570

Data Management

3 Credits

Familiarize students with the major activities involved in collecting and managing data for a data analytics project, including extracting information from relational databases, mapping organizational requirements into a data design, transforming data into information, exploring data warehouse concepts, and exploring basic concepts underlying Hadoop and other noSQL data management and analysis methods.

BANA 571

Data Exploration and Visualization

3 Credits

In this course we concentrate on the initial, exploratory phases of business analytic data analysis. We explore different types of data and the types of analysis they allow; aggregating and disaggregating data and issues of validity with both selecting and collecting data. We also start exploring one or more datasets relating to our Integrated Business Analytics Project (BA 577).

BANA 572

Data/Text Mining

3 Credits

Examine how data/text analysis technologies can be used to improve decision making. The class covers the fundamental principles and techniques of data mining, text analysis, and uses real-world examples and cases to place data-mining techniques in context. Students will have hands-on experience with data/text mining software.

BANA 577

Integrated Business Analytics Project

3 Credits

Students will integrate what they have learned to solve industry-sponsored problems. The goal of the class is to provide students with opportunities to design, implement, and evaluate analytic solutions for a real-world enterprise. Student teams will examine the data requirements, technical requirements, and organizational requirements necessary for the success of analytical solutions. The project will give students the experience of leading and managing an analytical team, much as a Chief Analytics Officer (CAO) would be expected to do.

Elective Coursework

3 Credits

Advisor-approved graduate business course

3 Credits

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Oregon State MBA