Marketing is the science of identifying, measuring, and satisfying the demand of a market. It plays a critical role in strategic decision-making in every industry. The Marketing MBA emphasizes training in digital marketing – a skill that according to McKinley Marketing Partners – is the marketing industry’s most in-demand skill identified by industry experts.
You’ll learn to develop and communicate marketing strategy by incorporating customer insights and innovative problem-solving. You’ll gain hands-on market research experience with OSU’s Close to the Customer (C2C) Marketing Lab or through internships and projects with leading marketing and market research firms.
**Marketing students in Portland or Bend will take hybrid courses for Core 2, and Marketing Coursework will be fully online.