Core MSB

Core
: Specialized Master's
15
BA 513
Business Legal Environment
3
BA 514
Operations Management
3
BA 515
Managerial Decision Tools
3
BA 516
Creating Value in Exchange
3
BA 517
Markets and Valuation
3

Marketing Insights and Analytics Required Coursework

Marketing Insights and Analytics Required Coursework
18
BA 590
Marketing Management
3
BANA 560
Data Analytics for Competitive Advantage
3
BANA 570
Data Management
3
BANA 571
Data Exploration and Visualization
3
BANA 572
Data and Text Mining
3
MRKT 592
Consumer Behavior
3

Marketing Insights and Analytics Required Capstone

Choose one of the below:

Marketing Insights and Analytics Required Capstone
4
MRKT 578
Marketing Strategy Capstone
4
BANA 577
Integrated Business Analytics Project
3

Marketing Insights and Analytics Electives

Select two courses from the following:

Marketing Insights and Analytics Electives
8
MRKT 584
Digital Marketing Platforms
4
MRKT 585
Search Marketing
4
MRKT 586
Customer Relationship Management
4